I have only gone fishing (and I use that term loosely) twice in my life. Once was when I was ten or eleven (or thereabouts) and my class spent a couple (or thereabouts; my memory's not too particular about it) days and nights at a camp. I recall using a stick with some string and a piece of bread at the end of it. I am probably remembering this wrong. Regardless, I had no luck that day.
My second attempt at fishing was a few years ago with my father-in-law. I did not use bread that time, that much I am sure of. I do not remember what I did use, but I managed to catch a lot of weeds and pond scum (which might suggest I was using the wrong bait). If I were an herbivore, it would have been a very successful excursion. Alas, it was nothing but another failed attempt.
Basically, I have very limited experience in fishing supplies or techniques (I personally think "bait and tackle" would be a great name for a sneak attack maneuver, though), and so I had to take my wife's word for it when she referred to one candy with "That looks like a bag of bait."
That candy was none other than Cloetta's Ahlgrens bilar Saltlakrits:
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| TCR-FRESHY 5000 agrees with my wife. He would. |
Personally, I'd have said it looked like a bag of rocks (and not even cool, interesting rocks). Based on the package design and color scheme (which is decent but not extraordinary), I expected it to be some sort of nut-based snack or something (I was wrong). It didn't matter; it did not look like anything I would want to put in my mouth, so I requested the services of TCR-FRESHY 5000, and he kindly agreed to assist me in the review.
As I've said, the package design is pretty good, aside from the clear window displaying the unappetizing product. But nothing about the packaging or candy (yes, it is candy) is right. Not at all. See, Ahlgrens bilar Saltlakrits translates to "Ahlgren's Cars Salty Licorice"). Look at the bag again. Look at the candy inside. Look at the bag one more time. It is all oh-so-wrong. If it weren't for the text (or the little car graphics at the bottom), nobody in his (or her) right mind could ever possibly guess what the candy was supposed to be. I have my doubts it was designed by a person who has actually ever seen a car.
Now, Sweden manufactures cars (Volvo is a Swedish brand, for instance, and happens to be Latin for "I roll."), so one would expect the general population of the country to know what an automobile would look like. But I will give Cloetta a break this time; the original version does resemble a car slightly (if the corporate website is to be believed), so something must have gone wrong during the salt/licorice process. Either way, I would recommend replacing the transparent window with an opaque graphic of a car on a road, just to make things extremely obvious and hide the appetite-suppressing "bilar" inside (it sometimes seems that the more horrid a product looks, the more the manufacturer is intent on showing it off).
People generally either love or hate licorice. I'm somewhere in the middle; I am fond of both licorice and salt (though not on its own) in conservative quantities, so I might actually end up enjoying Ahlgrens bilar Saltlakrits. I almost regretted enlisting the help of TCR-FRESHY 5000, but what's done is done, so he might as well earn his pay.
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| I like a candy that comes with reading material. |
"Since the first piece of Ahlgren's Cars rolled out of the factory in Gävle in 1953 a lot has happened. Ahlgren's Cars is now Sweden's most sold car and its tasteful design have made it to auto sport's No. 1.
Ahlgren's Cars Saltlakrits have a bite and an acceleration in the taste as never before. With his sharpened aroma gives the concept undoubtedly burn-out a new meaning. But also try Ahlgren's Cars fruit cluster, Sour Sugarcoated, and the legendary original model."
Well, that certainly clears things up. Am I to assume by the "burn-out" reference that the candy is meant to taste like burning tires? Oh, boy, am I in for a treat!
If any confusion still remains regarding Ahlgrens bilar, one need only watch this awesome old commercial, and the world will make sense again (or nothing will make sense, which is about as good as it's going to get here).
On a side note, Wikipedia states that Ahlgrens bilar boasts to be the world's most sold car, while the Ahlgrens bil Saltlakrits package restricts the claim to Sweden. I think I'm going with the bag on this one; Cloetta ought to know.
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| Try and find the date hidden in this picture! |
Sometimes packages do not contain a "best before" date. I was almost convinced this was one of those cases, until I spotted the near-invisible text on the transparent portion of the packaging. Okay, it could be worse (and soon would be); it wasn't impossible to see, after all. But it was certainly not conspicuous, and causes me to wonder if the clear window was implemented not so much to show the hideous product as to conceal pertinent information, possibly increasing the likelihood of a sale to a bewildered customer.
You may think I've gone all conspiracy theorist at this point, but I present you with Exhibit B, the nutritional information panel:
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| I see neither automobiles nor nutritional information here. |
Where is it, you ask? I asked myself the same thing. If I doubted the existence of an expiration date marking, I was thoroughly convinced that there were no nutrition facts on the package. They are so well camouflaged that I nearly missed them entirely! The military could take some pointers from the Ahlgrens bilar Saltlakrits: if you don't want something seen, this is the way to do it.
Straining my eyes, I was able to make out that there are 347 Calories for a 100g serving (mostly consisting of carbohydrates and sugars), which is of no help to me, as I could find no indication anywhere pertaining to the size of the package nor so much as a hint as to how many "cars" 100g consists of. So even when you find it, the chart is worthless. Leave it to Cloetta to blaze new trails in data encryption.
Note to self: TCR-FRESHY 5000 needs to be upgraded with a mass analysis module.
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| Now how'd THAT get in there? |
- It has expectorant and diuretic effects.
- It is is commonly formed on burning coal dumps.
- It is used in fertilizers, etching, and batteries.
- One site simply says of it: "The primary hazard is the threat posed to the environment."
It's probably best to just get right into the bag from here, so take it away, TCR!
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| Mmm... Smells like... a burning coal dump byproduct? |
Even from my safe distance, I could tell, as TCR-FRESHY 5000 tore open the package, that this was no ordinary licorice. There was the familiar aroma of licorice, yes, but there was something more to it that I can only describe as "not licorice." I'd guess it was the ammonium chloride. But I did not care for the smell of it, whatever it was.
At close range and just the right angle, TCR's image recognition software was in fact able to identify the shape of the candy pieces as car-like, so I'll concede a minimal amount of redemption to Ahlgrens bilar Saltlakrits. I still say they look like rocks, though.
TCR carefully selected half a dozen specimens for closer examination...
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| "OooOoOooh! Toys!" Silly robot. |
But he does do a killer impression of a car's engine. I'll give him that.
Eventually he settled down enough to offer me a solitary "car." I was a little hesitant to taste it, seeing as how I found its smell off-putting, but eating candy is what I was brought into this world to do (or something along those lines), so I steeled myself before placing it carefully in my mouth.
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| Geology experiment? No, that's a car. Sure it is. |
Once, several years ago, I picked up a box of Dots at the store, noticing they were drastically marked down. It was not until I began chewing on one that I realized I had mistakenly purchased the sour variety. Ahlgrens bilar Saltlakrits provides the licorice version of that experience with every bite. I have not purchased a box of Sour Dots since, and you can bet your tonsils (assuming you still have them) that I will not be purchasing another package of Cloetta's Ahlgrens bilar Saltlakrits (not that I purchased this one). They took something I enjoy and turned it into something thoroughly unenjoyable.
If you do not like licorice, you will definitely be repulsed by this candy. If you do like licorice, you very likely will not like it, either. My advice to you is (unless you have grown up in the vicinity of Sweden and have been taught your whole life that licorice should contain ammonium chloride and cars look an awful lot like malformed rocks) to steer clear of Ahlgrens bilar Saltlakrits. The taste is by no means unbearable, but it is not something to seek out under any circumstances.
It is with a heaping helping of disappointment that I rate Cloetta's Ahlgrens bilar Saltlakrits a 1. While I do plan to finish the bag currently in my possession (out of principle), its crimes against licorice will not be forgotten.
I can only hope the original flavor is a more remarkable product. As "Sweden's most sold car," I think it would have to be; the claim can't be referring to this version, it just can't.
So, sorry, Cloetta, but you've let me down this time. Still, I remain optimistic that our next meeting will not be so dismal.
I don't see how it could be...
That's just how volvo,
The Sweets Fiend
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| Crushing a car between my fingers. Or a rock. Either is impressive. |
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